Bridging Global Brands with the Libyan Market.

At DBM General Trading LLC, we connect world-renowned brands with the Libyan market, ensuring the seamless supply of high-quality consumer goods and food ingredients. With a strong financial foundation, deep market expertise, and efficient operations, we provide reliable and cost-effective trading solutions that drive growth and innovation.

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Our Mission

At DBM General Trading LLC, our mission is to connect global brands with the Libyan market, ensuring the seamless supply of high-quality consumer goods and food ingredients. We strive to provide cost-effective, reliable, and sustainable solutions to our partners by leveraging our deep market expertise, strong financial foundation, and efficient operations. Through strategic partnerships with industry leaders like Procter & Gamble and Puratos, we aim to deliver products that improve everyday life and contribute to the growth of the private sector in Libya.

Our Vision

Our vision is to be the leading trading and distribution partner in Libya, recognized for our financial strength, operational excellence, and long-term relationships with global brands. We aspire to drive innovation in logistics and supply chain management, ensuring that international brands can efficiently reach and thrive in the Libyan market. By maintaining a commitment to quality, adaptability, and sustainable business practices, we aim to support economic development in the region and expand our footprint across North Africa.

Our Vision

Our Core Business

Fast-Moving Consumer Goods (FMCG)

Food Ingredients

DBM is an authorized distributor of Procter & Gamble (P&G) products in Libya, working directly with their regional headquarters in Dubai. Our portfolio includes globally recognized brands such as: - Always (Feminine hygiene products) - Pampers (Baby care products) - Crest & Oral-B (Oral care products) - Tide & Ariel (Laundry detergents) - Gillette (Shaving and grooming products) Our extensive distribution network ensures that P&G products reach Libyan consumers efficiently, maintaining the highest standards of availability and customer service.

Fast-Moving Consumer Goods (FMCG)

Food Ingredients

Fast-Moving Consumer Goods (FMCG)

Food Ingredients

Our Values

At DBM General Trading LLC, our values guide every aspect of our business. We prioritise integrity, reliability, and excellence, ensuring strong partnerships and market adaptability. Through innovation and sustainable practices, we deliver long-term value and drive growth.

Integrity & Transparency

We conduct business with honesty, ensuring trust in all our relationships.

Reliability & Commitment

We honor our commitments, providing consistent and dependable services.

Excellence & Quality

We uphold the highest standards in product distribution and customer service.

Innovation & Adaptability

We embrace new ideas and adjust to market dynamics for continuous improvement.

Sustainability & Responsibility

We operate in a way that benefits both business and the environment.